Athletics has played a major role in molding Rich into the man he is today. Following his college basketball career, he has garnered thirty four years working in high school and college education as an administrator, coach and teacher, Rich brings a wealth of experience to Vertical Raise. He has been a basketball coach at the Division I, II, III, Junior College and high school levels. He has 16 years of experience as a high school athletic director and 9 years as a college assistant athletic director. He is also a proud "girl Dad."

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