Privacy Policy
Vertical Raise Privacy Policy
This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) or ‘Personal Information (PI) is being used online. PII and PI, as used in US & Canada privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, place an order or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
To personalize user’s experience and to allow us to deliver the type of content and product offerings in which you are most interested.
To administer a contest, promotion, survey or other site feature.
To quickly process your transactions.
How do we protect visitor information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible. We use regular Malware Scanning. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology. We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information. All transactions are processed through a gateway provider and are not stored or processed on our servers.
Data Breach Notification
We will notify our customers and users if a data breach has been suffered by Vertical Raise or by any of our sub-processors and third parties that results in the unauthorized acquisition of sensitive personally identifying information. We have processes in place to quickly identify and notify all users that could have been affected.
Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We use cookies to:
Understand and save user’s preferences for future visits.
Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
If you disable cookies off, some features will be disabled It won’t affect the user’s experience that make your site experience more efficient and some of our services will not function properly. However, you can still place orders .
Third-party disclosure
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third-party links
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdWords on our website. We do not use Google AdSense.
We have implemented the following:
Demographics and Interests Reporting
We along with third-party vendors, such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
Opting out: Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.
PIPEDA and Canadian Privacy Requirements
In Canada, the Personal Information Protection and Electronic Documents Act (PIPEDA) requires organizations operating commercial websites or online services to post a privacy policy. This federal law applies to any organization in Canada that collects, uses, or discloses personal information in the course of commercial activities.
In addition to PIPEDA, certain provinces have their own privacy laws that apply to private-sector organizations within their jurisdiction:
- British Columbia and Alberta: Governed by the Personal Information Protection Act (PIPA), which applies to organizations operating within these provinces.
- Quebec: Governed by Law 25 (formerly Bill 64), which includes stricter privacy requirements for organizations in Quebec.
Organizations must clearly state what personal information is being collected, how it will be used, and with whom it may be shared. They must also ensure that their privacy policy is easily accessible, understandable, and complies with the relevant federal or provincial laws.
Anonymous Site Access
Users can visit our website anonymously.
Availability of Our Privacy Policy
We are committed to transparency regarding how we collect, use, and protect personal information. Our Privacy Policy will:
- Be linked on our home page or, at a minimum, on the first significant page users encounter after entering our website.
- Include the word "Privacy" for easy identification.
Notification of Privacy Policy Updates
If we make any changes to our Privacy Policy, we will update the policy on this page. Users will be notified of significant updates directly on our Privacy Policy page.
Consent to Collect and Use Personal Information
We require your consent before collecting, using, or disclosing your personal information, except where permitted or required by law. By using our website or providing your personal information, you consent to our practices as described in this Privacy Policy.
- Types of Consent: We may seek your consent explicitly (e.g., checking a box to agree) or implicitly (e.g., when you voluntarily provide information for a specific purpose).
- Withdrawal of Consent: You may withdraw your consent at any time by contacting us. Note that withdrawing consent may affect your ability to access certain features or services.
Access and Correction of Personal Information
Under Canadian law, users have the right to access and correct their personal information. Users can change their personal information by:
- Logging in to their account.
- Contacting us directly via the contact information provided on this page.
Consent for Children Under 13 years old
PIPEDA does address the issue of collecting personal information from children, although it does not specifically provide an age threshold for consent. However, it does include principles around obtaining valid consent and implies that additional care should be taken when dealing with children’s data.
While PIPEDA does not specify an exact age, it implies that parental or guardian consent should be obtained when collecting data from children, particularly for those under 13–14 years of age.
We do not specifically market to children under 13.
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
We do not allow third-party behavioral tracking
Fair Information Practices
The Fair Information Practices (FIPs) form the foundation of privacy law in Canada and internationally. These principles, which include accountability, identifying purposes, consent, limiting collection, limiting use, disclosure, and retention, accuracy, safeguards, openness, individual access, and challenging compliance, are crucial to ensuring the protection of personal information. Vertical Raise understands and applies these principles for compliance with Canadian privacy laws such as the Personal Information Protection and Electronic Documents Act (PIPEDA), as well as provincial privacy laws like PIPA (British Columbia and Alberta) and Law 25 (Quebec), which are designed to protect personal data and uphold individuals' privacy rights.
To be in line with Fair Information Practices and PIPEDA, we will take the following responsive action should a data breach occur:
We will notify the users via email as soon as feasible.
Individual Redress Principle
Canada has provisions within PIPEDA that align with the Individual Redress Principle, which is the idea that individuals should have the right to challenge the handling of their personal data and seek redress if their privacy rights are violated.
The Individual Redress Principle in Canada is supported by several mechanisms in PIPEDA that allow individuals to:
- Access and correct their data.
- Lodge complaints with the Privacy Commissioner.
- Seek legal remedies through the Federal Court.
These provisions ensure individuals have avenues for redress if they feel their privacy rights under Canadian law have been violated.
Canadian Anti-Spam Legislation (CASL)
The Canadian Anti-Spam Legislation (CASL) sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
To be in accordance with CASL:
To be in accordance with these regulations, we agree to the following: If at any time you would like to unsubscribe from receiving future emails, you can unsubscribe by clicking the unsubscribe link included in the footer of Vertical Raise emails.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum on the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’ and can be easily be found on the page specified above.
Users will be notified of any privacy policy changes:
On our Privacy Policy Page Users are able to change their personal information:
By logging in to their account
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It’s also important to note that we do not allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under 13.
FERPA ( Family Education Rights and Privacy Act)
The Family Educational Rights and Privacy Act (FERPA) is a federal law that affords parents the right to have access to their children’s education records, the right to seek to have the records amended, and the right to have some control over the disclosure of personally identifiable information from the education records. When a student turns 18 years old, or enters a postsecondary institution at any age, the rights under FERPA transfer from the parents to the student (“eligible student”). The FERPA statute is found at 20 U.S.C. § 1232g and the FERPA regulations are found at 34 CFR Part 99.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
User Request for Account and Data Deletion
User may request that their account and all of their data be deleted by emailing support@verticalraise.com and requesting such deletion. Please include your username and if you want all your data deleted. We will verify the account before deletion by sending a verification email to the users email address. The request will be processed with in 48 business hours.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via email
Within 7 business days
We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CANSPAM we agree with the following:
If at any time you would like to unsubscribe from receiving future emails, you can unsubscribe by clicking the unsubscribe link included in the footer of all of your emails.
Contacting Us
If there are any questions regarding this privacy policy you may contact us using the information below.
www.VerticalRaise.com
Support@VerticalRaise.com
1424 E Sherman Ave STE 300, Coeur d’Alene, ID 83814
Coeur d’Alene, ID 83814
Last Edited on 03-11-2025