Published March 29, 2023
Launching a crowdfunding campaign requires a good strategy. Fortunately, strategies are simple and effective for most groups. In this case, follow these tips for a successful crowdfunding campaign for ROTC.
Be Specific About Fundraising Goals
Very few sponsors will want to donate to a vague crowdfunding campaign that doesn’t indicate where the funds will go. Most likely, an ROTC fundraiser has a specific goal. For example, groups raise money for training equipment or to cover travel expenses. The campaign should outline the allocation of funds. This way, people know how their money supports the group.
Choose the Right Donation Platform
A successful crowdfunding campaign for ROTC needs a suitable donation platform. That said, raising money from a large number of people is possible with online donations.
Programs like ours, Vertical Raise, are the best platform because we’re user-friendly. Donating money shouldn’t be a hassle. With us, ROTC groups have personalized links that lead to the fundraising page.
The goal of a fundraiser is to accumulate as much money as possible. The smartest way to receive funds is through a simple, effective platform.
Reach Out to People
Networking is the key to any fundraiser. The more people you reach, the more money you can receive. ROTC members should reach out to family and friends for support. It’s also important to reach out to veterans and military-based groups. In many cases, people are more than happy to support students pursuing a military career. Be strategic about outreach to increase the fundraiser’s success.
Promote the Donation Page
Crowdfunding requires consistent engagement among members. Of course, sending a link to the donation page is simple. However, members should follow up with donors and continue to support the campaign.
Remind people about the fundraiser by promoting the donation page. Creating social media posts, sending emails, and writing text messages are effective advertising. Essentially, do anything to keep the campaign in people’s minds.
Consider Offering Incentives
Incentives are fantastic perks for donors because they remind people of the campaign (and encourage them to donate more). If applicable, consider offering incentives. For instance, T-shirts and hats are popular items. If the idea isn’t feasible, ROTC groups can offer virtual incentives like social media shoutouts.